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Imagine being able to try out that vibrant red lipstick, that shimmery eyeshadow, or even a new eyeliner style, all of that without having to touch a single product and in the comfort of your own home. It sounds like something out of a futuristic movie, doesn't it?
But thanks to technology and advances in apps, this is now a reality! In the world of beauty, where experimentation is essential to finding the perfect look, apps that allow you to virtually test makeup are transforming the way we choose and buy products.
If you've ever wondered how that lip gloss or blush would look on you before you bought it, keep reading and discover how the magic of technology can be your best friend when it comes to makeup.
The technology behind virtual testing
Have you ever wondered how your cell phone can “magically” put eyeshadow, lipstick or even blush on your face? without you actually using it nothing? Sounds like something out of a movie, right? But it's all thanks to technology! Let's take a look at how it works.
Have you ever played Pokémon Go or used those fun filters on social media? Then you’ve probably tried Augmented Reality. In simple terms, AR puts digital information (like images) into the real world.
In the case of makeup apps, AR “puts” lipstick, eyeshadow and other products on your face while you look at yourself in the camera.
In order for the virtual makeup to fit your face perfectly, the app needs to know where your eyes, mouth, cheeks, and so on are. This is done through facial tracking, which “reads” the features of your face and allows makeup to be applied in the right places.
Artificial intelligence helps the application to understand your skin better, your facial shape and even your expressions. It helps you choose colors that might suit you and even gives you outfit suggestions.
To make your makeup look real and not just a flat image on your face, apps use 3D graphics. This makes the lipstick or eyeshadow follow the contours of your face and look more natural, as if you were actually wearing the products.
The benefits of digital experimentation
You can try a infinity of colors, textures and styles without spending a single penny. That means zero regrets about buying products that you ultimately decide you don't like.
Think about makeup testers in stores. You never know who has touched or used it before you. Digital try-on eliminates this problem entirely, keeping your skin germ-free.
No queues, no traffic, no searching for a free mirror in the store. In just a few clicks, you can try a new look and even save your favorite combinations for future reference.
With the apps, you is not limited to your makeup stash. Want to see what purple lipstick looks like with gold eyeshadow? Go for it! Digital experimentation gives you total freedom.
Experimenting digitally is also a educational way to understand what works for you. You can learn about color combinations, discover new styles, and even pick up application tips.
By finding out what you really like before you buy it, you avoid wasting products that would otherwise end up forgotten in the drawer. Many apps offer instant analysis or suggestions based on what you experience. This can be helpful in getting advice and recommendations on the spot.
Like the look you created? Many apps let you instantly share it with friends or on social media, making it easy to get feedback or simply show off your style.
Popular makeup trial apps
O YouCam Makeup It’s like a virtual makeup studio. It offers a wide range of colors and styles, as well as features like skin analysis and makeup tutorials. It also lets you share your looks with a global community.
O Sephora Virtual Artist is offered by cosmetics giant Sephora, and allows users to test products sold in the brand's stores. It's great for trying before you buy and even offers step-by-step tutorials.
Turn your smartphone into a magic mirror with the L'Oréal Paris Makeup Genius by L'Oréal. It lets you test out branded products in real time and even offers looks inspired by celebrities and fashion events.
In addition to being an app for makeup testing, Perfect365 offers photo editing tools. With a single tap, you can try out dozens of looks and adjust color intensities.
O ModiFace Live allows you to try on makeup and also different hair colors. It uses augmented reality technology to provide a real-time interactive experience.
Popular brand NYX has also jumped on the virtual try-on bandwagon, allowing users to try out their products using their app. YX Professional Makeup Try It On. In addition, it provides detailed information about each product, making it easier to purchase later.
