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| Photo: Internet |
Communicator and journalist Luis Ernesto Lacombe left Band amid turbulence and controversy involving his support for conservative agendas and the government of Jair Bolsonaro.
His departure was a cause for protest by supporters on social media, as well as celebration by those who oppose the Bolsonaro government. It would be one less space for right-wing issues in the mainstream media.
The former Globo journalist, however, has shown that he can be an important force in Brazilian communication, even off the small screen. Soon after his departure, the journalist created a YouTube channel that probably broke all subscription records in such a short period of time. The presenter's channel surpassed 1 million subscribers in just a few days and impressed digital communication experts.
Soon after, the presenter was hired as a star at REDETV! and impressed everyone.
According to columnist Flávio Ricco, from R7, the presenter will debut his new show on October 5th, in the morning slot, probably to compete with the slot that “Aqui na Band” occupied. RedeTV! is conducting an in-depth study to find out what will be the best time slot to fit the veteran into the programming schedule.
Luís Ernesto Lacombe, who has recorded several pilots for the Osasco station, said he is confident about his new work. “I think it is time to work hard, with balance and planning. There are several projects that we are going to develop, little by little, and we will talk about each one of them. I am very excited,” said the journalist and social media phenomenon.
On social media, the conservative audience that follows the professional is rooting for the journalist's new project. “It's going to work out” and “It's going to be war,” comment supporters.
